SweetNight installation video

Project Background

The project was to create a series of installation tutorial videos for Novilla-branded furniture to help consumers install furniture more easily, increase customer satisfaction and promote brand loyalty.

Challenges

Insights and Strategy

For this project, we worked closely with the Novilla brand's team to understand their needs and goals, so as to ensure that our creative solution was in line with their brand image and values.

To do this, we used 3D CGI technology to demonstrate the assembly process of the furniture with text captioning prompts to ensure that each step was clearly presented to the viewer.

Creative Result

Why did use 3D CGI to produce the installation tutorial video?

The main reasons are as follows:

Better visualization: 3D technology can present a more realistic, detailed and clearer picture of the furniture installation process, and can show the relationship between the parts and the way they fit together. Viewers can understand the furniture assembly process more intuitively, which helps to improve their understanding and memorization effect. The 3D video with ultra-realistic style can also present a more realistic picture effect than shooting.
Higher controllability: Furniture installation tutorial videos made in 3D can be done anywhere and anytime, without problems due to the number of pieces of furniture or site constraints. It can also be modified and adjusted at any time to adapt to the needs of subsequent product upgrades and iterations. Compared with traditional filming, this gives companies a more flexible and efficient solution.
Higher reusability: Once you have a 3D model asset of the product, you can use it for any promotional materials.

behind-the-scenes

Due to the non-disclosure agreement, please contact the commercial manager for more cases.

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