Project Background
SWEETNIGHT is a leading global bedding design and manufacturing company with sales channels in 80+ countries worldwide. This case study was produced by Dprox to create an installation video for their electric bed products.
Challenges
Typically, installation videos are shot in a casual manner with cluttered scenes and obstructed views, resulting in poor video quality. As an international brand, how can SWEETNIGHT create high-quality videos that stand out visually from others in the same industry? How can they reflect the brand's prestige in their videos?
Insights and Strategy
- Product: SWEETNIGHT Electric Bed
- Product highlights: electrically controlled bed frame (via remote control or mobile app) allowing for quick adjustments to different positions, equipped with smart LED lights, USB charging ports, etc.
- Established core differentiation strategy: demonstrate the quality of the bedding through the use of high-quality materials, combine the indoor scene design of the installation demonstration with the brand's visual identity, and clearly and elegantly showcase key features and product characteristics.
- Develop a video script based on the product's process, from unboxing to complete installation.
Creative Result
After careful design, the indoor space scene and electric bed products visually match each other and maintain consistency with the brand's identity. The entire process of unboxing and installation is demonstrated in this space, using 3D and CGI to realistically restore the texture of all product components. Each component is dynamically displayed in a clear and elegant manner, showing the installation steps, and voice-over prompts allow users to understand how to use the product while enjoying a visually pleasing experience, thus forming a deeper memory of the brand.
behind-the-scenes
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