SYRINX liquid foundation - Dprox Innovation

Project Background

SYRINX is a popular beauty brand in the Chinese market, endorsed by the celebrity Cai Shaofen. It has hundreds of thousands of distributors and a customer base of billions in China. Dprox Innovation has been commissioned to provide creative product videos for its new product launch event.

Challenges

How to make products more eye-catching in the highly competitive cosmetics industry? How to make products more memorable in the minds of target audiences? How to convey product concepts through video?

Insights and Strategy

Product Name: SYRINX Flowing Light Flawless Liquid Foundation.
Core product highlights: Lightweight, natural, long-lasting, silky, delicate, and adherent. The brand's core element is the "Seven-sided Ice Crystal," and the bottle presents a deep space blue color tone, paired with a translucent material that resembles crystals and diamonds.
Based on the concept of storytelling for communication, the product information will be crafted into a story, integrating the product into the narrative.
Establishing the story's background: During the Ice Age, the Earth's plates were in a state of turbulence, creating new matter that would lead to a better world. Just like the geological and atmospheric changes that eventually formed a series of beautiful symbolic materials such as diamonds and gemstones, SYRINX Flowing Light Flawless Liquid Foundation began to incubate during this period.
Developing the video script: A beam of light breaks through the silence of the night sky and descends from above. It resembles the Seven-sided Ice Crystal and travels through the starry sky. It evolves into a bottle of liquid foundation (product appearance display). It hopes to accompany and care for girls on Earth, allowing them to embrace love with beautiful makeup and a beautiful body and mind (product value display). Carrying the dreams of girls, it becomes more vibrant and gradually realizes the value and meaning of life, spreading more beautiful elements on Earth.
The story will be transformed into a visual scene using 3D CG technology.

Creative Result

SYRINX is a hot-selling beauty brand in China market, endorsed by celebrity Cai Shaofen, which has a hundred million customer groups in the Chinese market; this case is a product creative display video created by Dprox Innovation for its new cushion foundation launch.

behind-the-scenes

Due to the non-disclosure agreement, please contact the commercial manager for more cases.

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TV commercial
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Visual merchandising

3D OOH / 3D billboard
Dynamic holiday poster
VR digital art
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AIGC Visual Creativity
Fun VFX video
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+86 17150858535

Email：

alexis@dprox.cn

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+86 17150858535

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