Ucloudlink 2021 WMC - Dprox Innovation

Project Background

uCloudlink (NASDAQ: UCL) is a mobile telecommunication innovation technology company dedicated to creating the world's leading mobile data traffic sharing marketplace, providing hundreds of millions of users with the best global mobile data connectivity services, with a business that now covers more than 140 countries/regions.

In the summer of 2021, Dprox team was commissioned by uCloudlink to provide a creative video for its participation in the MWC in Barcelona, the world's most influential mobile connectivity event. At the event, uCloudlink released Numen, the world's first mobile WI-FI product equipped with 5G network, as well as a variety of new products such as customized cell phones and pads.

Challenges

How to better demonstrate product concept, design, and technology in a world-class event? How to visualize and express the intangible technology?

In the era of attention scarcity, how to make consumers more impressed after seeing the products?

Insights and Strategy

Product Name: Numen (Guardian)
Product core highlights: HyperConn (HyperConnection), a connection protection technology, can be converged to use the global 5G, 4G, 3G and WI-FI networks to ensure a smooth connection to the network, to achieve intelligent and seamless switching, the connection is never off the grid.
Based on the concept of storytelling communication, create storytelling of product information and integrate the product into the story.
Establish the background of the story: in the Nordic continent, there is a legend that the world will eventually be destroyed, leading to the destruction of the world's chain of events known as the "Ragnarok"; endless wars and natural disasters co-exist. In order to save the world, the guardian gods united with the elves and heroes of mankind, hoping to bring peace and stability to the world, and carried out a rescue campaign. ......
Develop video script: Numen rises up in the temple of Asgard (product appearance display), he masters the Force of Light (product functionality display), and rushes over the city to fight against the forces of darkness at a very fast speed (product functionality display), bringing light to the city (product value display).
Convert the story into a visualized scene through 3D CG technology.

Creative Result

Using 3D CGI to interpret the product in a well-designed creative scene helped uCloudlink to show its HyperConn global network capacity in the Barcelona MWC in a more graphic and intuitive way, and the CG effects in the video closely matched with the background music to enhance the viewing atmosphere and leave the viewers with a deeper memory of the product.

behind-the-scenes

Due to the non-disclosure agreement, please contact the commercial manager for more cases.

About Us

Recruitment
Blog
Resource Center
Video footage
Marketing calendar

Product Center

TV commercial
3D product animation
3D rendering
Logo animation
Openning animation
3D IP branding design
Character animation

Visual merchandising

3D OOH / 3D billboard
Dynamic holiday poster
VR digital art
Public space images
AIGC Visual Creativity
Fun VFX video
Business 3D Visualization
Annual summary video

TEL：

+86 18594248250

Email：

alexis@dprox.cn

WhatsApp：

+86 17150858535

Scan code with Whatsapp

本站出现的图片、视频的所有权均归相应品牌方所有，仅用于形式参考，不参与商业交易。本着致敬与学习态度，本站亦可能转载或传播顶尖、优秀的品牌创意广告、宣传素材等，如贵司不希望传播，可联络我们撤下。