Project Background
Invited by nutraponics, a brand of aeroponic growing equipment, Dprox Innovations was asked to create a video for a new product that would soon be available on the market.
Challenges
How to convey this complex aeroponics growing technology to the audience in an easy-to-understand way. In addition, we needed to highlight the features and benefits of the new product in the video to attract potential customers and increase brand awareness.
Insights and Strategy
nutraponics is an American local brand, its target customer groups are mainly in North America, so we use 3D CGI technology to create an American residential environment for the product, the aeroponics equipment will be demonstrated in a real American residential environment, so that consumers are more likely to have associations and desire to buy. The highlights of the product are displayed through 3D decomposition effects, X-ray effects, plant growth effects, etc., so that consumers can clearly understand how the product works. Combined with the carefully designed indoor space, camera movement, and screen composition by the Dprox innovation team, the video provides consumers with an excellent visual experience when watching the video, which once again emphasizes the high-end image of the nutraponics brand in contrast to the crude visual design of other counterparts.
Creative Result
behind-the-scenes
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