Project Background
SYRINX is a popular beauty brand in the Chinese market, endorsed by celebrity Cai Shaofen, and has hundreds of millions customer base in China. This case study was produced by Dprox to create a product creative display video for their new Lipstick product launch event.
Challenges
How can the product's design concept be more effectively expressed at the new product launch event? How can the event be more infectious and make the product more memorable?
Insights and Strategy
1. Product name: SYRINX Velvet Matte Lipstick
2. Product highlights: velvet texture, soft light makeup effect; overall appearance in starry gray (tending towards purple-blue); red diamond on top representing SYRINX's brand element, the seven-sided ice crystal.
3. Establish a differentiation strategy: use a scene environment with a main tone of velvet, softness, elegance, and red to highlight the product's noble temperament, and deepen the audience's memory of the product with a strong scene atmosphere.
Creative Result
The entire video is based on the color red, with a red silk stage highlighting the product's noble protagonist status. The pure starry gray appearance and golden interior are highlighted under the lighting atmosphere to emphasize the luxury. The elegant movement of the velvet fabric is realistically created through 3D and CGI , complementing the dynamic display of the product. The velvet matte feature of the lipstick is exaggerated and expressed through the entire red velvet scene.
behind-the-scenes
Due to the non-disclosure agreement, please contact the commercial manager for more cases.
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