Project Background
VCCOR is DENBOM's high-end brand in the consumer electronics audio field. In 2022, they released their first consumer-grade bone conduction Bluetooth earphones, and Dprox was invited to upgrade the video creative solution for this product. DENBOM provided bone conduction technology support for the 2008 Beijing Olympics and also provided technical support for the 2010 Shanghai World Expo.
Challenges
In the consumer headphone market, it is hard to find a brand that doesn't use 3D CGI to create creative videos for their products (except for budget brands). How to make VCCOR's video different from similar products and avoid being generic? How to express the important features/selling points of the product in a 20-second video, conveying a sense of technology, trendiness, and artistic sense?
Insights and Strategy
Creative Result
behind-the-scenes
Due to the non-disclosure agreement, please contact the commercial manager for more cases.