Project Background

TOPDER is a long-standing furniture manufacturer in Europe, and Dprox was commissioned to create a creative video for their mattress products.

Challenges

The challenge is to avoid the typical and predictable staged scenes in a fixed location, while also avoiding the high cost of building a separate scene. How can the product video stand out and be differentiated? How can more artistic and creative visual language be used to showcase the product? How can the video effectively highlight the style and tone of the product?

Insights and Strategy

  1. Product: Soft Series Mattress
  2. Product Highlights: The product design concept is centered around a Nordic style, advocating for a comfortable, tranquil, and natural lifestyle. The user experience primarily pursues soft comfort. The product is affordably priced, promoting a democratic consumption concept, making it a brand accessible to the average person.
  3. Establish a differentiation strategy: Use hyper-realistic CGI to create the entire video, saving costs for the client while authentically reproducing the product experience; Avoid the limitations of traditional camera shooting, truly achieving 100% customization of the video image according to ideas.

The Dprox team created a bedroom environment centered around the Nordic style concept to assist in showcasing TOPDER's bedding. Both hard and soft furnishings use natural color tones, allowing natural light to fill the bedroom, giving consumers a rich sense of style. Use 3D animation and 3D growth effects to express the product's internal structure, material texture, and craft details. Present details like metal springs and foam sponges against a deep blue and purple background, combined with 3D visual effects, to give viewers a sense of elegance and technology.

Creative Result

The video is presented with gentle and comfortable camera movements, making viewers unable to resist the desire to experience this type of sleep. The dynamic transformation of small spherical particles into sponges and the dynamic wrapping of the flying fabric around the internal structural components of the mattress give an elegant and technological feel while fully showcasing the product's internal and external features.
The Dprox team used 3D and CGI to create a product with an ultra-realistic three-dimensional animation style, presenting a 100% authentic Nordic bedroom space environment and a 100% accurate reproduction of TOPDER's bedding material craftsmanship, product characteristics, and appearance texture. This allows consumers to fully understand the product's structure, thereby increasing their trust in the product. The product video sets itself apart from its peers and gives the brand a unique memorable visual identity.

behind-the-scenes

Due to the non-disclosure agreement, please contact the commercial manager for more cases.