Project Background
TOPDER is a long-standing furniture manufacturer in Europe, and Dprox was commissioned to create a creative video for their mattress products.
Challenges
The challenge is to avoid the typical and predictable staged scenes in a fixed location, while also avoiding the high cost of building a separate scene. How can the product video stand out and be differentiated? How can more artistic and creative visual language be used to showcase the product? How can the video effectively highlight the style and tone of the product?
Insights and Strategy
The Dprox team created a bedroom environment centered around the Nordic style concept to assist in showcasing TOPDER's bedding. Both hard and soft furnishings use natural color tones, allowing natural light to fill the bedroom, giving consumers a rich sense of style. Use 3D animation and 3D growth effects to express the product's internal structure, material texture, and craft details. Present details like metal springs and foam sponges against a deep blue and purple background, combined with 3D visual effects, to give viewers a sense of elegance and technology.
Creative Result
behind-the-scenes
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