As a energy drink, it is inevitable that the image should highlight the sense of energy. Regarding the question of what design elements to use to highlight energy, we reached an agreement with the brand to choose flame to represent the energy element. This was determined based on the characteristics of the brand's consumer groups as the main reason.

In order to highlight the addition of taurine to Red Bull, multiple close-up shots are arranged in the video to show the differences in the appearance of the product, emphasizing the three words "taurine" and the CFDA health food logo in the product name on the can.

The entire film was made using 3D CGI, which hyper-realistically restores the texture of the gold cans of Red Bull products and the dynamic condensed water droplets. In order to express the sense of energy, the jet of flame elements was arranged during the dynamic display of the product.

The narration uses a powerful male voice.