Project Background
Dprox was invited to create a 3D OOH advertising video for the Redmi K50 Champion Edition (created in collaboration with Mercedes-AMG Petronas F1 team) to pay tribute to the champion spirit with fast and endless sportsmanship. This is Redmi's annual flagship product, with hardcore, wild, and high-end performance configurations. The video was played on a giant screen above the Xiaomi store at Shenzhen Happy Coast (Shenzhen Bay Advanced Business District).
Challenges
Insights and Strategy
Creative Result
behind-the-scenes
Due to the non-disclosure agreement, please contact the commercial manager for more cases.